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10 Things SMEs Should Know About Entrepreneurship

By | November 4th, 2015|Categories: Business|Tags: , , |

I had the great fortune of representing Melltoo at Entrepreneur Middle East’s Enterprise Agility Forum in 2014, where some of Dubai’s most prominent business leaders came together to talk about SMEs in the GCC. It was fascinating to hear these leaders talk about their experiences and views on the challenges and benefits of SMEs in the [...]

3 Ways to Integrate Video Into Your Marketing Strategy

By | October 13th, 2015|Categories: Business|Tags: , , , , |

There has never been a better time to think about how you can make video a bigger part of your online marketing strategy. Facebook is advancing aggressively into video (giving YouTube a run for its money as the top platform). Newer live-streaming platforms like Periscope (owned by Twitter) and Meerkat are finding traction, allowing users to [...]

The 10 Questions Customers Demand Your Content Answer

By | October 8th, 2015|Categories: Business|Tags: , , , , |

Conversions don’t happen just because you put up a landing page. You must incorporate the right visual elements, written copy and conversion optimization to create a well-rounded, high-converting page. It takes time, skill and resources to execute effectively. When I’evaluating the power of a landing page, I use a set of basic questions. By answering these questions, I can [...]

5 Reasons Your Online Business Isn’t Growing

By | October 4th, 2015|Categories: Business|Tags: , , , , |

Today, your business can either fail or succeed based off of how well you do on the Internet. You may have an online business, or a component of your business is online, but either way, your sales online dramatically affect your growth. When companies release their quarterly reports, the growth of the business online affects whether investors buy [...]

Five Tips On Starting Your Own Venture That Uses Business As A Force For Good

By | September 29th, 2015|Categories: Business|Tags: , , , |

For The Venture's global report, Redefining Success in a Changing World, we surveyed more than 550 social entrepreneurs from around the world and talked to some of the most successful to get their personal learnings and tips to help you get your business off the ground. 1. Look for inspiration within your community Your business idea [...]

7 Tips for How to Stay Healthy and Sane as a Freelance, Remote Worker

By | September 24th, 2015|Categories: Business|Tags: , , , |

Whether you are a freelancer, contractor or remote worker, the notion of a 40-hour work week is becoming a thing of the past. Sara Horowitz, executive director of the Freelancers Union, estimates that over 53 million Americans are doing freelance work. Why so many? Many freelancers love the time flexibility that comes with a freelance role. Certainly, [...]

How to Compete With a Billion-Dollar Business on Google

By | September 23rd, 2015|Categories: Business|Tags: , , , , |

“It's not the size of the dog in the fight, it's the size of the fight in the dog.” If you are determined to create a killer search-engine-optimization strategy, take Mark Twain’s quote to heart. With the proper strategy and execution, your company has the potential to compete with a billion-dollar business on Google’s search engine [...]

Why Sharing Can Power the Future of Marketing

By | September 22nd, 2015|Categories: Business|Tags: , , , , |

Marketing has always been about the sharing and spreading of ideas, and as the mediums we choose to communicate with have changed, so has the nature of sharing. Bryan Kramer’s insightful and perceptive book, Shareology takes a broad forward-thinking look at the nature of sharing in the wake of current trends in communication, technology and human psychology and helps [...]

The 5 Ws of Outsourcing Your Company’s Content Creation

By | September 21st, 2015|Categories: Business, Design|Tags: , , , , |

Content creation can get a bit out of hand, especially if you’ve made the brave decision to outsource some of the work. I’ve dealt with plenty of outsourcers, and it’s a massive task. Trying to keep quality high, content on time and projects organized feels like a full-time job. But if there’s one thing entrepreneurs understand well, [...]

The 5 Slides You Must Have In Your Pitch Deck

By | September 20th, 2015|Categories: Business|Tags: , , , , |

Q: When preparing to pitch investors, what are the slides you should include in your deck? A: In that first meeting, most investors need just 20 minutes to decide if your idea is something they’re excited to pursue. So creating a compelling deck that covers your vision, team and idea in five slides is where you [...]