How exciting! You've just received a great introduction to a big potential client. And as you and your team work hard to whip up a stellar pitch, what do you think the potential client is doing? She’s researching you, of course. [...]
Branding is a crucial aspect of the marketing process of any product or service. In today's market, every product has several rivals made by other companies. The fight for consumers is fierce and the competition cut throat. The American Marketing [...]
Watch out, Google. Samsung is pushing a new Android app store, and it's not Google Play. The Korean-based company announced Galaxy Apps, a new and rebranded version of its app store on Friday in an apparent attempt to challenge Google's dominant Play Store. [...]
Searching for places within the Google Maps iOS app just got easier. Google rolled out an update to the iOS version of its Maps app that improves search and discovery, and integrates Gmail events and reservation information. Now, when searching for a [...]
Many small businesses owners won't be spending much time relaxing this summer, a new study finds. One-third of the owners of small and medium-size businesses say they don't plan on taking any vacation in the coming months, according to research [...]
The email marketing train is a constant and fast-moving one. It is hard to get off at the high speed and seemingly even harder to slow it down and take in the view. Many email marketers find it very hard [...]
Facebook Profiles When a company is in the process of hiring a new employee, there's a standard set of things it typically does — follow up with references, check the cover letter for obvious typos, and do some basic due [...]
Good news ahead for tech and science innovators: American's are overwhelmingly optimistic about future tech, according to a new study. Conducted by Pew Research and Smithsonian Magazine, the study polled 1,001 adults between Feb. 13 and 18 via phone. Asking respondents [...]
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