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How To Scale Your Business Without Losing Your Mission

November 29th, 2015|Categories: Business|Tags: , , |

The business definition of scalability is “the ability to increase revenues while your marginal costs decrease with each unit sale.” Chances are, if you’re reading this, you probably already knew that. But what does it mean for a social enterprise? [...]

10 Things SMEs Should Know About Entrepreneurship

November 4th, 2015|Categories: Business|Tags: , , |

I had the great fortune of representing Melltoo at Entrepreneur Middle East’s Enterprise Agility Forum in 2014, where some of Dubai’s most prominent business leaders came together to talk about SMEs in the GCC. It was fascinating to hear these [...]

Facebook is bringing profile photos to life with 7-second videos

October 15th, 2015|Categories: Social Media|Tags: , , , |

The social network announced on Tuesday it's testing a new feature called profile videos, which will let users upload seven-second clips instead of a static avatar. Check out the GIF below to see how it'll look. iPhone users in California [...]

3 Ways to Integrate Video Into Your Marketing Strategy

October 13th, 2015|Categories: Business|Tags: , , , , |

There has never been a better time to think about how you can make video a bigger part of your online marketing strategy. Facebook is advancing aggressively into video (giving YouTube a run for its money as the top platform). [...]

The 10 Questions Customers Demand Your Content Answer

October 8th, 2015|Categories: Business|Tags: , , , , |

Conversions don’t happen just because you put up a landing page. You must incorporate the right visual elements, written copy and conversion optimization to create a well-rounded, high-converting page. It takes time, skill and resources to execute effectively. When I’evaluating the [...]

3 Tips for Promoting Your Products on Social Media

October 6th, 2015|Categories: Social Media|Tags: , , , |

Today’s gift guides include printed pages and online formats to include more products than ever. A great product can generate a lot of talk on social media by being presented attractively for digital consumption. Editors such as The Kit’s Michelle Bilodeau [...]

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