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So far Emad Ali has created 41 blog entries.

10 Things SMEs Should Know About Entrepreneurship

By | November 4th, 2015|Categories: Business|Tags: , , |

I had the great fortune of representing Melltoo at Entrepreneur Middle East’s Enterprise Agility Forum in 2014, where some of Dubai’s most prominent business leaders came together to talk about SMEs in the GCC. It was fascinating to hear these leaders talk about their experiences and views on the challenges and benefits of SMEs in the [...]

Facebook is bringing profile photos to life with 7-second videos

By | October 15th, 2015|Categories: Social Media|Tags: , , , |

The social network announced on Tuesday it's testing a new feature called profile videos, which will let users upload seven-second clips instead of a static avatar. Check out the GIF below to see how it'll look. iPhone users in California and the U.K. will be among the first to be able to upload short looping videos [...]

3 Ways to Integrate Video Into Your Marketing Strategy

By | October 13th, 2015|Categories: Business|Tags: , , , , |

There has never been a better time to think about how you can make video a bigger part of your online marketing strategy. Facebook is advancing aggressively into video (giving YouTube a run for its money as the top platform). Newer live-streaming platforms like Periscope (owned by Twitter) and Meerkat are finding traction, allowing users to [...]

4 Tips for Making Social Visitors Regular Users

By | October 11th, 2015|Categories: Social Media|Tags: , |

One of the biggest problems with social media is that there’s just so much of it. So many people with so many posts. So much content. The result is that you often feel overwhelmed. Instead of clicking on anything and going anywhere, you just scroll and scroll. That may be great if you’re a user, but what [...]

The 10 Questions Customers Demand Your Content Answer

By | October 8th, 2015|Categories: Business|Tags: , , , , |

Conversions don’t happen just because you put up a landing page. You must incorporate the right visual elements, written copy and conversion optimization to create a well-rounded, high-converting page. It takes time, skill and resources to execute effectively. When I’evaluating the power of a landing page, I use a set of basic questions. By answering these questions, I can [...]

3 Tips for Promoting Your Products on Social Media

By | October 6th, 2015|Categories: Social Media|Tags: , , , |

Today’s gift guides include printed pages and online formats to include more products than ever. A great product can generate a lot of talk on social media by being presented attractively for digital consumption. Editors such as The Kit’s Michelle Bilodeau are looking to fill their corporate Instagram feeds as well as publication pages. Follow these three [...]

5 Reasons Your Online Business Isn’t Growing

By | October 4th, 2015|Categories: Business|Tags: , , , , |

Today, your business can either fail or succeed based off of how well you do on the Internet. You may have an online business, or a component of your business is online, but either way, your sales online dramatically affect your growth. When companies release their quarterly reports, the growth of the business online affects whether investors buy [...]

Five Tips On Starting Your Own Venture That Uses Business As A Force For Good

By | September 29th, 2015|Categories: Business|Tags: , , , |

For The Venture's global report, Redefining Success in a Changing World, we surveyed more than 550 social entrepreneurs from around the world and talked to some of the most successful to get their personal learnings and tips to help you get your business off the ground. 1. Look for inspiration within your community Your business idea [...]

7 Tips for How to Stay Healthy and Sane as a Freelance, Remote Worker

By | September 24th, 2015|Categories: Business|Tags: , , , |

Whether you are a freelancer, contractor or remote worker, the notion of a 40-hour work week is becoming a thing of the past. Sara Horowitz, executive director of the Freelancers Union, estimates that over 53 million Americans are doing freelance work. Why so many? Many freelancers love the time flexibility that comes with a freelance role. Certainly, [...]

How to Compete With a Billion-Dollar Business on Google

By | September 23rd, 2015|Categories: Business|Tags: , , , , |

“It's not the size of the dog in the fight, it's the size of the fight in the dog.” If you are determined to create a killer search-engine-optimization strategy, take Mark Twain’s quote to heart. With the proper strategy and execution, your company has the potential to compete with a billion-dollar business on Google’s search engine [...]